https://www.youtube.com/watch?v=xUknzM9fmNc

joe alexander

director | cinematographer | producer

I don’t just capture footage; I engineer visual narratives.
For over 15 years, I have blended bold cinematography with authentic, emotionally grounded storytelling to create campaigns that build fierce audience loyalty. Whether directing a high-octane automotive commercial, a brand documentary, or a high-retention vertical drama series, my singular goal is to make the audience feel something real.

photography.

people.
places.
fitness.
corporate.
events.

gear list.

Camera: Sony Fx3, Sony fx6, Sony A74, Nikon Z8

Lenses:

Modern Zoom: 16-35 2.8, 24-70 2.8, 70-180 2.8

Modern Prime: 10 2.8,16 2.8, 24 1.4, 35 1.4, 50 1.2, 85 1.4, 135 1.8, 40 2.0

Anamorphic: Sirui 35, 50, 75.

Vintage: Canon FD 35 2.0, Canon FD 50 1.2, Canon FD 85 1.2L, Canon FD 200 2.8, Minolta MD 28 2.8, Minolta MD 100 2.8 Macro, Minolta MD 17-35 2.8 & Helios 44-2.

Audio Equipment: Rode, Hollyland wireless lapel Mic Kits, Rode NTG 5 & Zoom Recorders.

Lighting: Nanlite 500B, Nanlite 60c, Nanlite Pavotube, Apurture T4c,

Transmission: Hollyland Mars System

Stability: Ronin Rs4 pro, Sirui Cine tripod, Manfrotto Cine tripod, Benro tripod